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The Radio Ratings Certificate Course is designed and conducted by Nielsen Media Research with the support of Commercial Radio Australia.
It is a four part course covering all aspects of Radio surveys from the methodology used (where do the figures comes from?), through to the type of data available and how to read and use it.
The course is divided into four seperate parts:
1. Understanding How Survey's Are Conducted
2. Understanding Survey Numbers
3. Using Survey Data in the Sales Environment (targeted to sales people)
4. Programming with Radio Survey Data (targeted to Programming people)
You should at least complete each Parts 1 and 2 before, commencing with Parts 3 & 4.
The course is ideal for (but not limited to!) all new staff, including management, especially in the Sales and Programming areas of the radio industry. Media Planners/Buyers at agencies, researchers etc can also benefit from the course. Anyone already working in or with the industry will find it a great refresher to update his or her knowledge of the radio ratings system in Australia.
Note that this is NOT a software training course. This course deals with methodology, survey data concepts and practices, as well as practical means of using the data.
Have any further questions? Simply click on any of the links to the various Radio Ratings Certificate Course Parts below, and follow the on screen instructions.Or contact us at Nielsen Media Research on (02) 8873 7713.
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